Exploring the Mediating Role of Interactivity Between Content Engagement and Business Performance in a Mobile-Marketing Strategy: A Quantitative Research in a Business-to-Business Context
Crossref DOI link: https://doi.org/10.1007/978-3-030-36126-6_90
Published Online: 2020-03-10
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ntarlas, Gerasimos
Karayanni, Despina A.
Text and Data Mining valid from 2020-01-01
Chapter History
First Online: 10 March 2020