Inside Advertising: The Role of Presence in the Processing of Branded VR Content
Crossref DOI link: https://doi.org/10.1007/978-3-030-37869-1_2
Published Online: 2020-03-25
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
van Berlo, Zeph M. C.
van Reijmersdal, Eva A.
Smit, Edith G.
van der Laan, L. Nynke
Text and Data Mining valid from 2020-01-01
Version of Record valid from 2020-01-01
Chapter History
First Online: 25 March 2020