“I See Myself, Therefore I Purchase”: Factors Influencing Consumer Attitudes Towards m-Commerce AR Apps
Crossref DOI link: https://doi.org/10.1007/978-3-030-37869-1_5
Published Online: 2020-03-25
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Teles Roxo, Mafalda
Quelhas Brito, Pedro
Text and Data Mining valid from 2020-01-01
Version of Record valid from 2020-01-01
Chapter History
First Online: 25 March 2020