Does Advertising Appeal Type Make a Difference? A New Sustainable Fashion Product by a Luxury and Mainstream Brand
Crossref DOI link: https://doi.org/10.1007/978-3-030-38532-3_4
Published Online: 2020-03-20
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Adıgüzel, Feray
Text and Data Mining valid from 2020-01-01
Chapter History
First Online: 20 March 2020