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Authors
Diekmann, Larissa
Germelmann, Claas Christian
Ehrenfried, Jannika
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Chapter History
First Online: 16 June 2020
Conference Information
Conference Acronym: AMSAC
Conference Name: Academy of Marketing Science Annual Conference
Conference City: Vancouver, BC
Conference Country: Canada
Conference Year: 2019
Conference Start Date: 29 May 2019
Conference End Date: 31 May 2019
Conference ID: amsac2019
Conference URL: https://www.ams-web.org/event/2019AC
