Key, Martin
Ferrell, O. C.
Pitt, Leyland
Kietzmann, Jan
Ferguson, Sarah Lord
Chapter History
First Online: 18 September 2020
Conference Information
Conference Acronym: AMSWMC
Conference Name: Academy of Marketing Science World Marketing Congress
Conference City: Edinburgh
Conference Country: United Kingdom
Conference Year: 2019
Conference Start Date: 9 July 2019
Conference End Date: 12 July 2019
Conference Number: 22
Conference ID: amswmc2019
Conference URL: https://www.ams-web.org/events/EventDetails.aspx?id=1101024