Consumer Behaviour and Private Donations: The Effect of Marketing Communication and the Reputation of Non-profit Organisations
Crossref DOI link: https://doi.org/10.1007/978-3-030-47380-8_15
Published Online: 2020-06-27
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Šebestová, Jarmila http://orcid.org/0000-0002-7493-0759
Šebestová, Dana
Text and Data Mining valid from 2020-01-01
Version of Record valid from 2020-01-01
Chapter History
First Online: 27 June 2020