Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
Crossref DOI link: https://doi.org/10.1007/978-3-030-47595-6_12
Published Online: 2020-05-07
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ismagilova, Elvira
Dwivedi, Yogesh
Rana, Nripendra
Text and Data Mining valid from 2020-01-01
Version of Record valid from 2020-01-01
Chapter History
First Online: 7 May 2020