Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers
Crossref DOI link: https://doi.org/10.1007/978-3-030-47595-6_25
Published Online: 2020-05-07
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Guercini, Simone
Milanesi, Matilde
Mir-Bernal, Pedro
Runfola, Andrea
Text and Data Mining valid from 2020-01-01
Version of Record valid from 2020-01-01
Chapter History
First Online: 7 May 2020