Ruiz-Real, José Luis
Gázquez-Abad, Juan Carlos
Martínez-López, Francisco J.
Chapter History
First Online: 14 May 2020
Conference Information
Conference Acronym: NB&PL
Conference Name: International Conference on Advances in National Brand and Private Label Marketing
Conference City: Barcelona
Conference Country: Spain
Conference Year: 2020
Conference Start Date: 17 June 2020
Conference End Date: 20 June 2020
Conference ID: nb&pl2020
Conference URL: http://www.nb-plmarketing.org/2020-edition/welcome