Eye-Tracking Technology for Measuring Banner Advertising Efficacy on E-Tourism Websites: A Methodological Proposal
Crossref DOI link: https://doi.org/10.1007/978-3-030-48652-5_121
Published Online: 2022-09-02
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Muñoz-Leiva, Francisco
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 2 September 2022