Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media
Crossref DOI link: https://doi.org/10.1007/978-3-030-54292-4_20
Published Online: 2021-05-01
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Weinländer, Markus
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 1 May 2021