Theoretical Background: Introduction to Cause-Related Marketing
Crossref DOI link: https://doi.org/10.1007/978-3-030-65455-9_1
Published Online: 2021-03-28
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Galan-Ladero, M. Mercedes
Galera-Casquet, Clementina
Alves, Helena M.
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 28 March 2021