The Importance of Target Group-Oriented Brand Management in the Context of Cause-Related Marketing: The Case of Viva con Agua
Crossref DOI link: https://doi.org/10.1007/978-3-030-65455-9_10
Published Online: 2021-03-28
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Vilmar, Answin
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 28 March 2021