Bank Positioning and Cause-Related Marketing: The Case of Contactmore by ING
Crossref DOI link: https://doi.org/10.1007/978-3-030-65455-9_14
Published Online: 2021-03-28
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ruiz, Belén
García, Juan A.
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 28 March 2021