Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands
Crossref DOI link: https://doi.org/10.1007/978-3-030-65785-7_13
Published Online: 2021-01-12
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
O’Connor, Peter http://orcid.org/0000-0002-8524-0235
Funding for this research was provided by:
International Federation for Information Technologies and Travel & Tourism
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-12
Chapter History
First Online: 12 January 2021