The Impact of Social Media Marketing Communications on Consumer Response During the COVID-19: Does the Brand Equity of a University Matter?
Crossref DOI link: https://doi.org/10.1007/978-3-030-67151-8_21
Published Online: 2021-04-03
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Aljumah, Ahmad http://orcid.org/0000-0002-3243-0932
Nuseir, Mohammed T. http://orcid.org/0000-0002-1319-5404
Alshurideh, Muhammad Turki http://orcid.org/0000-0002-7336-381X
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 3 April 2021