How do Tourists Evaluate Augmented Reality Services? Segmentation, Awareness, Devices and Marketing Use Cases
Crossref DOI link: https://doi.org/10.1007/978-3-030-67822-7_19
Published Online: 2023-01-01
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schein, Katrin E.
Herz, Marc
Rauschnabel, Philipp A.
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 1 January 2023