Proactive Marketing Decision-Making in Digitalization Age: How Can Data-Based Methodologies Help to Marketing Research?
Crossref DOI link: https://doi.org/10.1007/978-3-030-72288-3_27
Published Online: 2021-04-28
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pinarbasi, Fatih
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 28 April 2021