Exploring a Broadband Marketing Strategy to Build Customers’ Relationship Management: Buzz Marketing Perspective. A Case Study of Virgin Broadband in Stafford-Shire University
Crossref DOI link: https://doi.org/10.1007/978-3-030-73057-4_31
Published Online: 2021-05-29
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kamran, Hyder
Mahmood, Mudassar
Badawi, Sherine http://orcid.org/0000-0001-5900-6288
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 29 May 2021