Crossmark

Knowledge Management in Marketing

Crossref DOI link: https://doi.org/10.1007/978-3-030-75123-4_3

Published Online: 2021-10-07

Published Print: 2022

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Raimundo, Ricardo Jorge Gomes https://orcid.org/0000-0002-7022-9447
Travassos Rosário, Albérico Manuel Fernandes https://orcid.org/0000-0003-4793-4110
Rocha, Ana Luísa Marques https://orcid.org/0000-0002-0986-2243
License Information

Text and Data Mining valid from 2021-10-07

Version of Record valid from 2021-10-07
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Chapter History

First Online: 7 October 2021