Marketing Communication and Its Role in the Process of Creating Rational Awareness of Generation Z Representatives
Crossref DOI link: https://doi.org/10.1007/978-3-030-76632-0_6
Published Online: 2021-06-29
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gubíniová, Katarína
Štarchoň, Peter
Vilčeková, Lucia
Bartáková, Gabriela Pajtinková
Brtková, Jarmila
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 29 June 2021