How to Leverage Marketing to Build Sustainable Competitive Advantage: Insights from Leading Companies
Crossref DOI link: https://doi.org/10.1007/978-3-030-79709-6_7
Published Online: 2022-01-11
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mani, Swaminathan
Mishra, Mridula
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 11 January 2022