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From “Stoptober” in the UK to “Mois Sans Tabac” in France: How to Import and Evaluate a Complex and Large-Scale Social Marketing Campaign

Crossref DOI link: https://doi.org/10.1007/978-3-030-83286-5_6

Published Online: 2022-01-01

Published Print: 2021

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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