Celebrity Brand Extensions: Go or No Go?
Crossref DOI link: https://doi.org/10.1007/978-3-030-85304-4_8
Published Online: 2022-01-03
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Altuna, Oylum Korkut http://orcid.org/0000-0003-4871-1939
Arslan, F. Müge http://orcid.org/0000-0003-1665-348X
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 3 January 2022