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Authors
Bambauer-Sachse, Silke
Renaud-dit-Louis, Yannick
Young, Ashley
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Chapter History
First Online: 5 April 2022
Conference Information
Conference Acronym: AMSAC
Conference Name: Academy of Marketing Science Annual Conference
Conference Year: 2020
Conference Start Date: 14 December 2020
Conference End Date: 19 December 2020
Conference ID: amsac2020
Conference URL: http://ams-web.org
