Der aktuelle Stand des Marketings
Crossref DOI link: https://doi.org/10.1007/978-3-030-91867-5_1
Published Online: 2022-04-10
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kotler, Philip
Pförtsch, Waldemar
Sponholz, Uwe
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 10 April 2022