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Innovation Models to Deliver Value at Scale: The RTB Program

Crossref DOI link: https://doi.org/10.1007/978-3-030-92022-7_2

Published Online: 2022-04-07

Published Print: 2022

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Hambly, Helen https://orcid.org/0000-0002-9887-4245
Friedmann, Michael https://orcid.org/0000-0001-9109-4003
Proietti, Claudio https://orcid.org/0000-0002-3969-288X
Polar, Vivian https://orcid.org/0000-0001-6004-6658
Fernandes, Sarah https://orcid.org/0000-0002-9126-5885
Thiele, Graham https://orcid.org/0000-0002-3739-0431
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Text and Data Mining valid from 2022-01-01

Version of Record valid from 2022-04-07
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Chapter History

First Online: 7 April 2022