The Impact of Digital Influencers on Consumer Behavior: Towards a Conceptual Framework of Purchase Intention
Crossref DOI link: https://doi.org/10.1007/978-3-030-95809-1_9
Published Online: 2022-03-29
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
DADA, Shehrazed
JAZI, Salima
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 29 March 2022