Relationship Marketing: A Modern Marketing Strategy as a Tool to Increase the Competitiveness of the Company in the Market
Crossref DOI link: https://doi.org/10.1007/978-3-030-96314-9_16
Published Online: 2022-06-17
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Behúnová, Annamária https://orcid.org/0000-0001-6310-6046
Behún, Marcel https://orcid.org/0000-0001-8130-9664
Knapčíková, Lucia https://orcid.org/0000-0003-1925-4038
Zemanová, Lucia
Text and Data Mining valid from 2022-06-17
Version of Record valid from 2022-06-17
Chapter History
First Online: 17 June 2022