Marketing in a Digital World
Crossref DOI link: https://doi.org/10.1007/978-3-031-04063-4_2
Published Online: 2022-09-11
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Klein, Kristina https://orcid.org/0000-0002-2876-7671
Eisenbeiss, Maik https://orcid.org/0000-0002-0859-3512
Dulle, Maik
Taherparvar, Nastaran
Wiemann, Mirko
Wiezorrek, Jan
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 11 September 2022