Managing the “4Ps” in Culturally Distant Countries: From Theory to Business Practice
Crossref DOI link: https://doi.org/10.1007/978-3-031-04832-6_5
Published Online: 2022-06-29
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Magnani, Giovanna http://orcid.org/0000-0002-3383-3506
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 29 June 2022