Analysis of the Impact of Brand Fit on Perceived Credibility of Social Media Influencers by European Millennials
Crossref DOI link: https://doi.org/10.1007/978-3-031-05728-1_22
Published Online: 2022-06-08
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schneewind, Anna
Sharkasi, Nora
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 8 June 2022