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Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce

Crossref DOI link: https://doi.org/10.1007/978-3-031-05728-1_32

Published Online: 2022-06-08

Published Print: 2022

Update policy: https://doi.org/10.1007/springer_crossmark_policy