Enhancing Multisensory Experience and Brand Value: Key Determinants for Extended, Augmented, and Virtual Reality Marketing Applications
Crossref DOI link: https://doi.org/10.1007/978-3-031-05804-2_7
Published Online: 2023-02-19
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bialkova, Svetlana
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 19 February 2023