The Influence of Facebook Discussions on Purchase Intention and Word of Mouth
Crossref DOI link: https://doi.org/10.1007/978-3-031-07769-2_7
Published Online: 2022-12-14
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Krasila, Henriikka
Karjaluoto, Heikki
Munnukka, Juha
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 14 December 2022