Synthesis, Lessons Learnt, and Practice on Marketing Effectiveness and Accountability in SMEs
Crossref DOI link: https://doi.org/10.1007/978-3-031-09861-1_7
Published Online: 2022-09-28
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Smith, Trevor A.
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 28 September 2022