The Conceptualization of “Presence” in Interactive Marketing: A Systematic Review of 30 Years of Literature
Crossref DOI link: https://doi.org/10.1007/978-3-031-14961-0_18
Published Online: 2023-01-26
Published Print: 2023
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Chen, Chen http://orcid.org/0000-0003-1013-6932
Hu, Xiaohan
Fisher, Jacob T.
Text and Data Mining valid from 2023-01-01
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Chapter History
First Online: 26 January 2023