Kidult Marketing Reflecting the Characteristics of MZ Generation
Crossref DOI link: https://doi.org/10.1007/978-3-031-16485-9_15
Published Online: 2022-11-03
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lee, Jinhee
Jeon, Beonghwa
Text and Data Mining valid from 2022-11-03
Version of Record valid from 2022-11-03
Chapter History
First Online: 3 November 2022