Reprint: Cosmopolitan Consumers as a Target Group for Segmentation
Crossref DOI link: https://doi.org/10.1007/978-3-031-17366-0_12
Published Online: 2024-03-13
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Riefler, Petra
Diamantopoulos, Adamantios
Siguaw, Judy A.
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 13 March 2024