Valid Customer Data: The Foundation for Omni-channel Marketing
Crossref DOI link: https://doi.org/10.1007/978-3-031-20040-3_10
Published Online: 2023-05-03
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Braun, Simone
Heißler, Andreas
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 3 May 2023