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Brand Positioning Analysis for the Automotive Lubricants Industry Using Perceptual Maps

Crossref DOI link: https://doi.org/10.1007/978-3-031-28870-8_5

Published Online: 2023-10-05

Published Print: 2023

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Castro, Juan Sebastián Gil https://orcid.org/0000-0002-3937-278X
González, Juan Diego https://orcid.org/0000-0003-3089-1652
González, Julián David https://orcid.org/0000-0003-2883-8465
Martínez, Andrés Felipe https://orcid.org/0000-0002-2074-7000
Rodríguez, Nicolás https://orcid.org/0000-0001-5573-0471
Rojas, Edward Steven https://orcid.org/0000-0001-6018-9712
Román, Juan Diego https://orcid.org/0000-0002-8334-9472
Santana, Karen Dayane https://orcid.org/0000-0003-2584-3007
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Text and Data Mining valid from 2023-01-01

Version of Record valid from 2023-01-01
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Chapter History

First Online: 5 October 2023