A Practical Guide to Setting and Achieving Digital Marketing Goals Following a Plan-Do-Check-Act Approach
Crossref DOI link: https://doi.org/10.1007/978-3-031-30720-1_5
Published Online: 2023-06-09
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Göpfert, Theo
Zieger, Kati
Schneider, Uli
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 9 June 2023