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A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Plaidoyer for a Digital Marketing Cortex

Crossref DOI link: https://doi.org/10.1007/978-3-031-30720-1_7

Published Online: 2023-06-09

Published Print: 2023

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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