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The Impact of Social Media Marketing on Online Buying Behavior via the Mediating Role of Customer Perception: Evidence from the Abu Dhabi Retail Industry

Crossref DOI link: https://doi.org/10.1007/978-3-031-31801-6_26

Published Online: 2024-01-04

Published Print: 2024

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Al Kurdi, Barween https://orcid.org/0000-0002-0825-4617
Nuseir, Mohammed T. https://orcid.org/0000-0002-1319-5404
Alshurideh, Muhammad Turki https://orcid.org/0000-0002-7336-381X
Alzoubi, Haitham M. https://orcid.org/0000-0003-3178-4007
AlHamad, Ahmad https://orcid.org/0000-0002-7083-5375
Hamadneh, Samer https://orcid.org/0000-0003-2037-1813
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Text and Data Mining valid from 2024-01-01

Version of Record valid from 2024-01-01
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Chapter History

First Online: 4 January 2024

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