Employee-to-Customer Improvisation: A Value Creation Strategy for Navigating the Contemporary Consumption Experience
Crossref DOI link: https://doi.org/10.1007/978-3-031-33246-3_21
Published Online: 2023-10-05
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Vredenburg, Jessica
Bell, Simon J.
Polman, Evan
Text and Data Mining valid from 2023-10-05
Version of Record valid from 2023-10-05
Chapter History
First Online: 5 October 2023