Artificial Intelligence and Predictive Analytics: Towards a Praxis of Personalised Shopping Experiences
Crossref DOI link: https://doi.org/10.1007/978-3-031-35589-9_1
Published Online: 2024-04-17
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ozuem, Wilson
Willis, Michelle
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 17 April 2024