Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour
Crossref DOI link: https://doi.org/10.1007/978-3-031-36895-0_34
Published Online: 2024-01-26
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pol, Naveen
Kazim, Syed
Swaroop, Kotigari Reddi
Bhakat, Ravi Shankar
Gade, Surendar
Jaheer Mukthar, K. P. http://orcid.org/0000-0002-7888-0242
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 26 January 2024