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Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour

Crossref DOI link: https://doi.org/10.1007/978-3-031-36895-0_34

Published Online: 2024-01-26

Published Print: 2024

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Pol, Naveen

Kazim, Syed

Swaroop, Kotigari Reddi

Bhakat, Ravi Shankar

Gade, Surendar

Jaheer Mukthar, K. P. https://orcid.org/0000-0002-7888-0242
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Text and Data Mining valid from 2024-01-01

Version of Record valid from 2024-01-01
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Chapter History

First Online: 26 January 2024