The Positioning Approach is Not Only a Marketing Strategy
Crossref DOI link: https://doi.org/10.1007/978-3-031-38340-3_25
Published Online: 2023-11-16
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Piccin, Vivien S. http://orcid.org/0000-0001-9540-4128
Perrelli, Maria José http://orcid.org/0000-0001-6816-4130
de Andrade, Rafaela G. S. http://orcid.org/0000-0003-2023-9994
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 16 November 2023