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“Hi handsome, hi handsome!”: Masculinity and Discourses of Well-being in Indian Male Cosmetic Advertisements

Crossref DOI link: https://doi.org/10.1007/978-3-031-38407-3_12

Published Online: 2023-10-31

Published Print: 2023

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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